Foxtale: A science-first brand focused on high-performance “actives” (like Vitamin C or Retinol) combined with skin barrier repair. They formulate products to deliver fast, visible results.
Mamaearth: Built around “toxin-free” and natural ingredients inspired by traditional Indian home remedies (Ubtan, Bhringraj, Tea Tree). Very family-friendly and gentle.
Plum : 100% vegan and cruelty-free. They balance fun, fruity ranges (like Green Tea for oily skin or Vitamin C for glow) with safe, stable science. They are excellent for sensitive to combination skin.
Pilgrim: Famous for sourcing international beauty secrets (like Volcano ash from Jeju Island, Korea, or Vinotherapy from France). They offer trendy, global ingredients at accessible Indian prices.
Minimalist / The Derma Co: (Bonus highly popular brands) These are your “science-first” clinical brands. They don’t care about pretty fragrances; they give you straight-up percentages of hard-working chemical actives (like 10% Niacinamide) to fix specific issues like acne scars or pigmentation……AND MANY MORE
